Smart Business Pemanfaatan AI Untuk Meningkatkan Efisiensi dan Daya Saing UMKM di Era Digital

Abstract

Limited human resources and technological capabilities remain major obstacles for Micro, Small, and Medium Enterprises (MSMEs) in improving their efficiency and competitiveness in the digital era. This study aims to analyze the influence of Artificial Intelligence (AI) utilization on the operational efficiency and competitiveness of MSMEs in the Banten region. A descriptive quantitative approach was employed by distributing questionnaires to 60 MSME owners who have adopted digital technologies in their business activities. The data were analyzed using simple linear regression to determine the relationship between AI utilization and the variables of efficiency and competitiveness. The findings reveal that the 

application of simple AI tools—such as chatbots, sales data analytics, and automated inventory management—positively increases operational efficiency by 22% and competitiveness by 18%. These results demonstrate that affordable and easy-to-implement AI solutions can serve as effective innovations to support MSMEs in adapting to the demands of digital transformation. This study highlights the importance of enhancing digital literacy and strengthening policy support to accelerate technology adoption among MSMEs in Indonesia.